Sponsored by Odyssey Group in conjunction with MacNexus and Apple Computer
Sacramento Government Sales Office
Sunday November 7, Red Lion Inn,
Sacramento CA
Thursday, October 28, 1993
Fax To:
Total Pages: 15 + Cover
From: Bill Davies, (916) 326-7390
Odyssey Group is pleased to send you the information you requested about Odyssey III co-sponsored by MacNexus and Apple Computer/Sacramento.
This is the full exhibitor packet except for the floorplan, which we do not have available on disk.
Thursday, October 28, 1993
Dear Macintosh Developer:
With the help and support of Mike Agron of the Apple Computer Government state team and with co-sponsorship from MacNexus, the Odyssey Group is pleased to announce Odyssey III. The event will be held on November 7, 1993, from 9:00 a.m. to 5:00 p.m. at the Red Lion Inn in downtown Sacramento. We would like to invite you to exhibit and sell your product at the Odyssey.
We would be pleased if your company would participate in this event. We have revised the scope of the Odyssey and turned it into an entirely new event. We have moved our event to a central downtown location and have a large advertising budget to promote it.
Your company will benefit from attending because we will be using Apple leverage to pull decision makers and influencers from local agencies and industries. We estimate that there are 350,000 Macintosh computers in the Sacramento area, and with Apple’s help we will be targeting those persons who are buyers of your products. You will get direct contact with these qualified buyers. You need to participate in this event, because surely your competitors will be present.
To increase attendance, we will have a door prize and celebrities. We have an advertising budget this year and we intend to exploit advertising to the fullest extent possible.
Odyssey Group, in conjunction with MacNexus and Apple Computer/Sacramento, can put on a professionally organized trade show at an extremely low cost due to volunteer people power from MacNexus members. And all MacNexus members benefit by being able to speak with vendors, see products demonstrated, and attend low-cost seminars without having to leave the Sacramento area.
The Macintosh popularized the graphic interface and brought it to millions of homes. Windows expanded on this by bringing a graphic interface to computers previously limited by a character interface. We have opened our event to vendors who market both Mac and Windows version of the same product because many of our members work in mixed environments.
Funds from this event will go towards building a graphic communications system that links MacNexus members in six different cities. Your financial support for this event will help make this Macintosh communications network a reality. Local online communications system will better allow MacNexus to reach out to members and to potential members. These are the people who hear about your products from other members, and who introduce your product into their departments at work.
If your company can’t support the event by attending, please donate some software for the silent auction fund-raiser. You’ll find all the details on the sheet of paper entitled “Prices & Deadlines.”
We hope to see you in November. This event is the week before Comdex, and our research revealed no competing trade shows for this particular date. A packet is enclosed containing our marketing plan, event overview, advertising deadlines and exhibitor pricing. Please call if you have any questions about the enclosed packet or about Odyssey III.
Bill Davies, Odyssey Group Mike Agron, Apple Computer
bdavies@netcom.com Sacramento Gov’t Sales
(916) 326-7390 (916) 649-6415
November 7, 1993
Sacramento, California
Red Lion Inn
9 am to 5 pm
Exhibitor
Packet
Sponsored by Odyssey Group
in conjunction with
MacNexus, the Sacramento Macintosh User Group
and
Apple Computer’s
Sacramento Government Sales Office
Event Overview
Exhibit Area 60 vendors
Club Internet & MacNexus BBS demos
MacNexus Disk Sales
MacNexus Silent Auction
Member Help Sessions
Physically Challenged Computing
Macintosh Art Show
Panel Discussion & Luncheon “What Applescript Will Do For The Macintosh” featuring panelists:
Danny Goodman (Author)
Mark Minshull (Apple Computer)
George Chin (Chang Labs)
Moderated by: Henry Norr, MacWEEK
Training Seminars Four seminars sponsored by Iconoclass, professional Macintosh training center:
Newton technology
Macintosh and Windows
Using Fonts - Which and Why?
Getting The Most from Mobile Computing
Advertising Plans KFBK radio (Rush Limbaugh)
California Computer News
Sacramento News & Review
Direct mail
Door Prize at Event
Attendance Goal 2500 - 4000 persons
Deadlines & Price See separate sheet
Marketing Plan
Advertising
Funds collected from vendors will be pooled to purchase the following:
∞ Full page ad in California Computer News, circulation 55,000 at 550 locations, two consecutive months (September & October issues)
∞ Half page ad in Sacramento News & Review, circulation 80,000, circulates to all cities in the Sacramento valley (ads planned 2 consecutive weeks before event)
∞ Drive time radio spots on KFBK (Central Valley’s largest listenership featuring the Rush Limbaugh show; for adults 18 & over, listenership is 307,400 listeners. In any quarter hour between 6am and midnight there are an average of 27,300 listeners — and close to 60,000 in the early morning hours. KFBK is #1 with men in the Sacramento market, and #1 with women 35 and older)
∞ Direct mail to the mailing list for the Apple Government State Team; as funds allow, we will rent the InfoWorld mailing list for our region.
∞ Calendar listings with local dealers, superstores, cable channels, newspapers & radio stations
Generating Floor Traffic
This event is geared towards a large circulating crowd. To maximize foot traffic through the exhibit room, all the popular MacNexus activities are scattered throughout the exhibits. These include the MacNexus public domain disk library, the silent auction, Club Internet, a Macintosh art show, and short “help sessions” put on by MacNexus members. We have gone out of our way to ensure that the exhibit area will be busy.
MacNexus will also provide a grand prize. Attendees will have to qualify to win the grand prize by visiting a minimum number of booths. We call this an “Odyssey” because attendees will be given a score card that they will have to have signed off at certain checkpoints on the exhibit floor. Attendees will need a minimum number of completed boxes on their Odyssey score card before their name will be entered into the door prize drawing.
(more)
Attracting Newcomers
Odyssey III is being held in the most heavily traveled corridor of Sacramento, across the street from a major shopping mall and next to a freeway. This location, complimented by our print advertising which will reach new households, will draw new people to the event. Our celebrity panelists will attract attendees. Our advertisers are committed to reaching the broadest spectrum of users and to making the advertisements appeal to people who may have never gone to an event like this before.
Target Audience
Local professionals, legislators, State & Federal employees, Military personnel, local designers, educators & school district staff, corporate MIS, in addition to 1000 MacNexus members. The Apple / Sacramento Government Sales Office will mail information on this event to all qualified buyers on their contact list.
Invoice
Company:
Title:
Name:
Address 1:
Address 2:
City, State, Zip:
Direct Dial Phone:
Fax:
Applelink:
Internet:
America Online:
Check payable to ‘Odyssey Group’ by November 1 $200
Make a copy of this invoice and return with payment to:
Bill Davies
Odyssey Group
P.O. Box 221506
Sacramento CA 95822-9506
Don’t forget to donate product for our silent auction fundraiser.
Prices & Deadlines
If You Want Your Logo Contained In Any Show Publications
Pay $200 by November 1 and send us your logo via Applelink to UG0003. Mail a filled out copy of the invoice to the P.O. Box below.
Who To Pay Checks should be payable to ‘Odyssey Group’ which is a separate entity from MacNexus to preserve MacNexus’ non-profit user group tax status.
Where To Send Your Payment Bill Davies
Odyssey Group
P.O. Box 221506
Sacramento CA 95822-9506
Please send at least one copy of your product for the silent auction which will be a fund raiser for MacNexus. Your product donation should have a retail list price of $100 minimum.
Send product by November 1 to:
Bill Davies c/o CCAP
Odyssey Group
2407 J Street, Suite 301
Sacramento CA 95816-4736
Contacts
Event
Coordinator Bill Davies
(916) 326-7390 (voice mail- 120 sec)
(916) 451-7080 (home/home fax)
(916) 442-0330 (work fax)
Logistics Exhibit Floor: Bill Davies (916) 326-7390
Mailing Information: Bill Davies, Odyssey Group, P.O. Box 221506, Sacramento CA 95822-9506
Parcel Information: Odyssey Group
c/o Bill Davies @ CCAP, 2407 J Street Suite 301, Sacramento CA 95816-4736
Media Relations: Bob Aldrich (916) 927-3650
Art Show: Trish Miller (916) 421-4438
Payment Due By: see separate sheet
Advertising Close: see separate sheet
Hotel
Rooms Red Lion Inn
2001 Point West Way
Sacramento CA 95815
(916) 929-8855
Advertising
Representatives (If You Want To Place Your Own Ads) KFBK
Steve Landau (916) 929-5325
Calif Computer News
Craig Miller (916) 363-8191
Sac News & Review
Daniel Gillen (916) 737-1234
Event Location
Exhibit Space Description
Exhibit Hall Up to 60 vendors will be booked into the exhibit area. The room is 8000 square feet in size.
A proposed map is included with this packet. You may indicate your preferred booth location when you send in your payment.
This floor plan is subject to modification pending fire marshall approval. Odyssey Group will make every effort to match exhibitors with their desired booth space, but reserves the right to make whatever booth changes are necessary to ensure that the event runs smoothly.
Selling Your Merchandise
At The Event You are free to sell merchandise at this event. You should have a valid business resale license.
Of course if you don’t bring merchandise to sell, you are free to take orders during the event.
(more)
Exhibitor Space Your admission price buys you a booth and mention in our advertising. Booths consist of pipe and drape and are 10 x 8 in size. An outlet is provided in each booth. Booth furniture includes a counter for your computer equipment and a stool to sit on. The booth will have a 42” sign bearing the name of your company. (If your company requires a phone line, that is available from the Red Lion for an extra fee.)
MacNexus volunteers will help you deliver and remove your equipment from the premises, and will help guard your equipment if for some reason you need to leave your booth.
At the time your company submits payment, you may indicate your first three choices on booth location.
Can’t Attend This Year?
If your company is unable to participate in Odyssey III this year, we hope at the very least that you will donate some hardware or software for the silent auction.
The silent auction is an annual MacNexus fund raiser and allows MacNexus to do more things and provide more services to its members.
If you donate product, we will mention your company as a donor in the show guide that will be available to attendees on the day of the event. (If you participate in the event as a paid exhibitor, we’ll also run your logo in our day of event materials and in our print advertising.)
